Team ValueChecker
Innovators and Experts in Product AppraisalOur Story
ala Test
alaTest is founded by Arie Struik and Peter Block to make product quality information available to consumers around the world.
Red Herring
alaTest receives the Red Herring Europe award. In 2009 we won the RH Global award as most promising new tech company.
ValueChecker
The concept of ValueChecker is born.
Beta launch - UK, NL, DE & BE
Strategic partnership with Van Ameryle International.
Expansion
Geographical expansion to France and the Nordics.
API & integrations
With the launch of the ValueChecker API, all Claims Handling platforms now have seamless access to the service.
eFNOL
Front end 'Self Service' integration for Electronic Notice of Loss automation.
BER Sheet Import
Automating pricing for up to 2,000 items per sheet through seamless sheet import.
AI Integration
Leveraging AI for product category prediction and product matching to enhance efficiency and accuracy.
Mobile Portal
Enabling field adjusters and insurance customers to create detailed inventories with product information and photos/receipts using a mobile app.
Photo / Receipt Analysis
Reducing fraud risk by analyzing receipts and photos to accurately predict products and models.
USA Core Market
Expanding business operations and establishing a strong presence in the USA market.
ValueChecker Global
Providing a comprehensive solution for almost every market worldwide.
Recoverable depreciation
Added recoverable depreciation to our feature list, helping handlers fast and efficiently calculate recoverable depreciation.
Upcoming in 2025
Green Solution
Promoting sustainable practices by partnering with local repair shops in the Netherlands, UK, and Germany to create a repair network for cell phones and other electronics.
VC Vault
Offering secure storage for receipts, product images, and data for future reference and use.
Awards and Certifications
ValueChecker is included in the ITC DIA EUROPE TOP 100




Our ISO 27001 certification means:
- We implemented a structured and systematic approach to managing sensitive company information.
- We ensure that data security measures are consistently reviewed and improved to meet global standards.
- We demonstrated our commitment to safeguarding customer and business information.
Team ValueChecker
The multi-cultural ValueChecker team originates from three continents. Our main office is in Stockholm, Sweden supported by wonderful teams in the Netherlands, Bosnia, Vietnam, Greece, Spain and Gambia.

Arie Struik
Founder and CEO

Willem van der Hooft
Co-Founder

Erik Ohlzon
Head of Technology

Christian Hanséus
CFO & BizDev

Guanglin Kuang
Senior Software Developer and Team Lead
Board and Investors

Peter Björk

Dick Seger

Patrick de Muynck

Peter Nilsson

Victor Struik

Robert van den Eijkel
Career at ValueChecker
Our team is diverse, talented, and driven. Explore open roles and discover where you fit in our journey to transform product valuations.